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In 2024, the allure of the open road is more apparent than ever, with campervan travel experiencing a surge of popularity. The data shows that modern campers want a blend of indoor and outdoor camping. Many bring additional tents to increase their accommodation size and add luxury to their outdoor experiences in different European Campervan Destinations. Allowing for greater versatility and the ability to set up camp in more remote or scenic locations.

Additionally, travellers may wish to secure hotel accommodations alongside a campervan holiday to enjoy the flexibility and comfort of alternating between traditional lodging and the adventure of life on the road. This makes travelling around Europe as popular as ever, with Leisuredrive campervans being the smoothest means. Let’s journey through some of the most popular destinations for campervan enthusiasts in 2024.

How Big is the European Camping Market?

The most recent data shows that the European camping tent market is estimated to be worth several billion pounds annually. However, it’s essential to note that market size can vary significantly from year to year due to factors such as economic conditions, weather patterns, and changes in consumer behaviour.

The European camping market has witnessed steady growth in recent years, driven by several key factors. One of the primary drivers of market growth is the increasing popularity of outdoor recreational activities, including camping and backpacking.

A Popular Choice for European Campervan Holidays

Finding the perfect campervan and complementary accessories is crucial for those travelling around Europe with a campervan. Whether camping along the Mediterranean shores or pitching your tent amidst the forests of Scandinavia, polyester shelters provide additional space and reliable protection against the elements, ensuring an enjoyable camping experience.

Top Campervan Destinations in Europe for 2024:

Norway’s fjords are renowned for natural grandeur, and there is no better way to explore them than by campervan. Journey along the iconic Norwegian Scenic Routes, where each turn reveals a breathtaking vista of towering cliffs and mirror-like fjords. Experience the phenomenon of the Midnight Sun as you camp beneath the ethereal glow that never fades below the horizon. For this reason, Norway’s ascent to prominence is intricately woven with the threads of sustainability and a deep reverence for the natural world. From the trails of Trolltunga to Lofoten’s shores.

Germany is the undisputed leader, with a commanding share exceeding 26% in 2023. This shapes the market’s distinctive blend of tradition, innovation, and passion for the great outdoors. Germany’s diverse landscapes, from the Black Forest banks to the Bavarian Alps. Which offers a playground for many outdoor activities. Immerse yourself in the enchanting landscapes of the Black Forest, where dense woodlands, charming villages, and sparkling lakes await.

Follow scenic driving routes like the Schwarzwaldhochstraße, stopping to admire the serene surroundings. Indulge in traditional Black Forest cuisine, from hearty stews to indulgent pastries, and experience the warmth of German hospitality.

Another popular location renowned for its breathtaking coastal scenery and delectable cuisine, the Amalfi Coast is a dream destination for campervan travellers. Navigate the winding roads that hug the cliffsides, stopping to admire panoramic views and soak up the Mediterranean sun. The Amalfi Coast promises a quintessentially Italian experience, especially Positano’s vibrant streets and Pompeii’s ancient ruins.

What are the key drivers of the European camping market?

There is a noticeable surge in Europeans embracing nature-centric pursuits such as hiking, biking, fishing, kayaking, and camping. This trend isn’t merely about seeking adventure but also a desire for leisure and fitness. Consequently, there’s a growing inclination towards tents capable of withstanding various environmental challenges encountered during outdoor adventures.

Another significant driver propelling the European camping market forward is the growth in tourism, particularly wellness tourism. Campervan accommodation balances affordability and quality, making it an attractive choice for travellers.

Who are the major players in European camper accessories business?

Decathlon is a prominent player in the European outdoor and sporting goods market. With its extensive range of camping equipment, including tents, Decathlon has established a strong presence across Europe. The company offers various tent options catering to different camping needs and budgets, thus perfect for outdoor enthusiasts.

Vango is a well-known British outdoor equipment manufacturer specialising in camping tents and other outdoor gear. With a reputation for quality and innovation, Vango has gained significant traction in the European camping tent market. The company’s tents are recognised for their durability, weather resistance, and user-friendly features, so they appeal to all campers.

Outwell is a Danish outdoor equipment manufacturer specialising in camping tents, furniture, and accessories. Outwell caters to the needs of family campers and outdoor enthusiasts, renowned for its innovative designs and premium-quality products. The company’s tents feature advanced technologies, such as breathable fabrics, make them popular choices for camping adventures across Europe.

Campervan Destinations in Europe

In 2024, Europe’s diverse landscapes and rich cultural heritage continue to inspire campervan enthusiasts from around the globe. So, pack your bags, hit the road, and let the spirit of exploration be your guide. Embark on a journey through some of Europe’s most captivating destinations in a Leisuredrive Campervan.